Experts with Fable

Making the accessibility switch: how NBCUniversal builds cultural maturity in accessibility


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How do you encourage product teams across your organization to learn and practice accessibility consistently? For NBCUniversal, it’s about creating the environment to build personal connection to accessibility barriers. Compliance standards offer parameters to guide a technical understanding of blockers for people with disabilities who use assistive technology, but do not prioritize meaningful usability in practice. By centering the direct feedback of people with disabilities in the product cycle, NBCUniversal teams foster empathy and personal accountability in its design culture.  

Join us on Tuesday, February 13th at 2:00pm EST / 11:00am PST for Making the accessibility switch: how NBCUniversal builds cultural maturity in accessibility.

Making the switch to an accessibility-focused culture and product cycle is one of change management. In this Experts with Fable session, learn from Senior Director of Accessibility Lori Samuels on how to inspire, influence and empower accessibility champions across an organization.

Fable’s Accessibility Evangelist Samuel Proulx will explore with Lori:  

  • How organizations can level up their accessibility maturity and make progress, whether you're just getting started or have initiatives in place
  • NBCUniversal's approach to nurturing empathy and accountability across different roles
  • The benefit of a blended practice that satisfies accessibility standards and prioritizes usability

Experts with Fable

Date: Tuesday, February 13th
Time: 2:00pm ET | 11:00am PT

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Lori Samuels
Senior Director of Accessibility


Samuel Proulx
Accessibility Evangelist


We know that investing in accessibility is the right thing to do but measuring success of accessibility initiatives can sometimes be challenging. How can you clearly show that your company’s accessibility efforts are producing measurable and sustainable value?  

Join us for Fable's latest webinar, ROI of accessibility: measuring and quantifying success on Tuesday, August 22nd at 2 pm ET / 11 am PT.

Elodie Fichet, Head of Brand Accessibility at Amazon will moderate a discussion with speakers from Mastercard, Fable, Activision Blizzard, and Dow Chemical Company on how to: 

  • Harness best practices for quantifying long-term accessibility outcomes
  • Understand how to effectively reach, connect with, and serve people with disabilities
  • Drive value through brand recognition, earnings, and profits by integrating and quantifying accessibility practices

Who is this webinar for?

This session is designed for people who want to demonstrate the value of their company's accessibility initiatives through key metrics.

By signing up for this webinar, you agree to provide your information to receive marketing communications from Fable. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.

Please contact if you have issues with registration.

Headshot of Lori Samuels, a white woman with glasses and light hair.
Headshot of Samuel Proulx, a white man with beard and short hair.

This session will be recorded and shared with all registrants, with remediated captions and transcript included. ASL interpretation and Zoom auto-captioning will also be available during the event.

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